The future of our game and the business doesn’t start tomorrow — it starts today.
Last week at the 110th PGA Annual Meeting, nineteen of our John & Tamara Lundgren PGA WORKS Scholars got an inside look at the industry and what lies ahead for the Association. From networking with current leaders, to building connections with fellow students from across the country — our Scholars represent what it means to lead on and off the course.
Emersen Motl, a sophomore with the University of Nebraska - Lincoln’s PGA Golf Management Program, documented her experience first-hand after an impactful week in Las Vegas.
To say I left the 110th PGA Annual Meeting feeling inspired would be an understatement. It’s difficult to describe how special the PGA of America truly is, and my time at the 2026 Annual Meeting in Las Vegas has only strengthened that belief.
I want to start off by expressing my gratitude to John and Tamara Lundgren and the PGA of America REACH Foundation. The opportunity to represent the University of Nebraska-Lincoln as a PGA WORKS Scholar is one that I am so thankful for. Being able to attend the Annual Meeting this year was an unforgettable experience that has filled me with excitement to become a PGA of America Member.
From the moment I arrived, I felt so warmly welcomed by the industry professionals around me. I was met with nothing but smiles and hellos from all, and I immediately felt like part of the PGA family. The week was filled with a variety of experiences, which covered a vast range of industry topics. The mornings included informal sessions and breakout rooms, where we were able to hear from several panels of PGA Professionals regarding topics like growing the game, career enhancement, sessions with past PGA of America Presidents, and more. Listening to these individuals helped me learn so much about what the industry has to offer. Being able to ask questions and make connections through these meaningful conversations has helped me gain more knowledge about what a career with the PGA could really look like.
One session that stood out to me in particular was an interview with team USA Ryder Cup Captain, Jim Furyk. Hearing his plans to prepare the team for the 2027 match in Ireland was truly inspiring. I saw his genuine passion for the game of golf shine through as he spoke on developing camaraderie and team spirit amongst the players. The Ryder Cup is such a unique event, and hearing about how it brings so many people together left me feeling energized and excited to follow along with the event.
The evening of November 4th included the 2026 PGA of America National Awards, where we got to hear the incredible stories of 12 PGA of America Professionals from around the country. Their extraordinary achievements showed just how much these individuals have poured into the game of golf. I was truly touched by their commitment to growing the game as well as the genuine joy they instill in those around them, both on and off the golf course. These industry leaders are remarkable role models and hearing about their diverse journeys helped show me the devotion within the PGA of America. Whether it was player development, merchandising, junior golf, or supporting the efforts of the PGA REACH Foundation, each story was filled with passion.
The week was filled with a variety of experiences, which covered a vast range of industry topics. All of which have fueled my excitement to become a PGA of America Member. Golf is truly remarkable and everything I experienced during the week has truly affirmed the words, ‘We Love This Game.’
Throughout the week, I was also able to learn more about the mission of the Foundation, specifically the PGA HOPE program. Listening to the impact the program has made on Veterans around the country moved me in a way that is hard to describe. Watching them find a new sense of community and joy from the game of golf after their brave service to our country made me emotional. I found myself reflecting on how thankful I am for this beautiful game, which has helped me find community as well.
This year’s Annual Meeting was unique, as a new Secretary would be elected at the Business Meeting on November 5th. The process was absolutely fascinating and unlike anything I had ever seen before. At the start of the week, my classmates and I got the opportunity to meet each of the four candidates and learn more about their careers and backgrounds. Each one was filled with such enthusiasm for the PGA, and I truly enjoyed learning more about the governance that supports the Association. When it came time for the election, we listened to nomination speeches from PGA Professionals that highlighted the passion and dedication of each candidate. I am grateful for the opportunity to have observed the election process, as it has given me a glimpse of the behind-the-scenes operation of the industry. Each candidate inspired me with their leadership skills and the commitment with which they represent their respective Section or District. I aspire to lead as they do in my future career.
Perhaps what inspired me most of all was the incredible female representation I saw throughout the week. Being a female on the golf course isn’t always easy, especially when you may be surrounded by very few others. I was able to meet so many outstanding female leaders throughout the week that represent many parts of the PGA’s leadership. Watching them break down barriers and accomplish so many amazing things has shown me what can be possible for a woman in this industry. I feel honored to have met so many role models who demonstrate such poise and determination. I leave feeling truly inspired and motivated by their hard work.
After reflecting on the week I spent at the 110th PGA Annual Meeting, I am met with so many emotions. The opportunity to spend the week learning about the industry with five of my fellow Nebraska PGM Students is one that I will cherish forever, as they inspire me each day with their dedication.
Additionally, I am so thankful for the opportunity to connect with PGM students from many other universities and learn more about their passion and love for the game. The friendships made will undoubtedly last a lifetime. I am beyond grateful for all of the amazing experiences I had in Las Vegas. All of which have fueled my excitement to become a PGA Member. Golf is truly remarkable and everything I experienced last week has truly affirmed the words, “We Love This Game.”
Through PGA WORKS, we are committed to helping equip the next generation of leaders. It’s our why behind being as intentional as possible when it comes to opening doors for new professionals to make an impact on the golf industry and beyond. We’re serious about establishing golf as both a game and a business open for anyone – and it takes all of us to get there. Learn more →