November 16, 2020 by PGA of America

PGA REACH announced today that the PGA WORKS Virtual Career Expo presented by AIG Life & Retirement will take place on Tuesday, Nov. 17, from 11 a.m-4 p.m. ET. The event features a series of panel discussions with respected golf and business industry leaders, as PGA WORKS and AIG seek to engage students and emerging talent from diverse backgrounds to cultivate the next generation of leaders.

The PGA WORKS Virtual Career Expo presented by AIG Life & Retirement will provide valuable professional development resources while educating students on the wide range of opportunities and career paths in golf, along with career and financial planning advice. Sportscaster and PGA WORKS Ambassador Jonathan Coachman will serve as the event’s host. 

The virtual career expo is open to all, including, but not limited to the current student populations at the 107 Historically Black Colleges and Universities (HBCUs) and Minority-Serving Institutions (MSIs) nationwide; PGA WORKS program participants and alumni; and those who have participated in the PGA WORKS Collegiate Championship, “The Most Culturally Significant Championship in Collegiate Golf.”

Featured topics for the interactive panel discussions include: Starting Your Career with Healthy Financial Habits; Career Planning Guidance; Industry-wide Employment; Golf Media & Broadcasting; and Executive Management. 

“The PGA fully embraces workforce diversification, and programs such as the PGA WORKS Virtual Career Expo presented by AIG Life & Retirement reinforce our commitment to helping build a golf industry workforce that better reflects today’s demographic composition of America,” said PGA REACH Senior Director Ryan Cannon. “This event will educate, inspire and engage emerging talent from diverse backgrounds, in hopes that they will pursue employment positions across the golf industry.”

In addition to AIG Life & Retirement, participating companies include: AJGA; African American Golfers’ Digest; Callaway Golf; CBS Sports; ClubCorp;The First Tee; FootJoy; Golf Digest; GOLFNOW; GolfTEC; Indigo Golf Partners; KemperSports; LPGA; Nextgengolf; PGA TOUR; PGA of America; PGA Golf Club; PGA WORKS; TaylorMade Golf; TopGolf; Titleist; Troon; and the USGA.

“We are proud to support PGA WORKS and build on our commitment to greater diversity, equity and inclusion in the workplace,” said Kevin Hogan, Executive Vice President and CEO, AIG Life & Retirement. “Our aim is to help college students from diverse backgrounds build on their strengths through access to training, financial education and networking opportunities, and ultimately translate these experiences into strong first steps in their careers and adult lives.”

Featured Panel Sessions & Moderators:

Starting your Career with Healthy Financial Habits

Moderator - Jonathan Coachman, PGA WORKS Ambassador

James Davidson Jr., Senior Communications Consultant, AIG Retirement Services

Yarmon Kennedy, Vice President Strategic Planning and Analysis, AIG Services

Freda Lee, Senior Vice President Head of Relationship Management, AIG Retirement Services

Career Planning Guidance

Moderator - Scott Kmiec, Senior Director, Career Services, PGA of America

John Easterbrook, PGA, Chief Membership Officer, PGA of America

Chris Kulinski, PGA, Career Consultant, PGA of America

Carol Pence, PGA/LPGA, Career Consultant, PGA of America

Keith Soriano, PGA, Career Consultant, PGA of America

Industry-wide Employment

Moderator - Dan Baker, PGA, Senior Director, Partnerships, PGA of America

Ann Broholm, CEO, AHEAD

Mackenzie Mack, PGA/LPGA, Callaway Golf

Alicia Mutrie Madden, Director of Media, Titleist

Jose Miraflor, V.P. Marketing, Cobra/Puma Golf

Leaders in Golf Media & Broadcasting

Moderator - Jonathan Coachman, PGA WORKS Ambassador

Harold Bryant, Executive Producer and Vice President Productions, CBS Sports

Hally Leadbetter, Senior Producer Digital Content, Golf Digest

Molly Solomon, Executive Producer, Golf Channel

Jerry Tarde, Editor- in- Chief, Golf Digest

Leaders in Executive Management 

Moderator - Rachel Melendez Mabee, PGA WORKS Program Specialist

Jim Richerson, PGA, President, PGA of America & Sr. VP Operations, Troon Golf

Joe Assell, PGA, President & CEO, GolfFTEC

Sandy Cross, Chief People Officer, PGA of America

Renee Powell, PGA/LPGA, Owner/Operator, Clearview Golf Course


For more information, or to register for the event, please visit


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